I'm Dan
For years, I trained to stay lean and maintain a 6-pack— and I built a programme that kept me in shape year-round. But when I entered a local gym competition, I realised aesthetics alone didn’t equal performance.
That moment pushed me to rethink my approach and start training like an athlete — not just for aesthetics, but for strength, endurance, and overall capability.
Through competing in events, I learned that the most rewarding progress doesn’t come from chasing how you look, but from what your body can do. Now, I train to be fitter, faster, and stronger — with physique becoming a natural byproduct.
That’s the same shift I help my clients make: moving from random, aesthetic-focused training to structured, performance-driven systems that deliver real, sustainable results.
How do I achieve that?
Through my Total Athlete Programme.
Total Athlete Programme
Where Strength meets Endurance
At Athlete Performance Project, we believe true athleticism comes from building both strength and endurance — not choosing one at the expense of the other.
Athlete Performance Project isn't for elite athletes chasing podiums. And it’s not for beginners just starting out. It’s built for people who already train, who take fitness seriously, and who want a smarter way to progress.
Our system combines structured strength work, endurance training, and built-in recovery — giving you a clear plan that helps you become stronger, fitter, and more resilient without burning out.
The Total Athlete Programme runs in rolling 6-week blocks. Each block is carefully designed to:
- Progress your strength and endurance in balance.
- Provide the right intensity for your level.
- Protect your recovery so you can keep moving forward.
If you’re ready to stop guessing and start training with clarity and purpose, you’ve got two ways to begin:
The Train Smarter Blueprint (Free, 14 Days): A short introduction that shows you how to structure your own training in a method that really works.
The Total Athlete Programme (Ongoing Coaching): A complete, scalable system that develops strength, endurance, and all-round performance — one 6-week block at a time.
This is how you train smarter, progress faster, and build the foundation of an athlete.
6 week Block Programming
The Total Athlete Programme combines strength, endurance, and recovery into a balanced, structured training system designed for all levels.
Scalable and performance-driven, the programme equips athletes to excel in any sport or challenge, creating a complete, well-rounded athlete..
Community
The Athlete Performance Project community is where athletes come together to share experiences, challenges, and victories. Through direct interaction with fellow members and your coach, you'll find support, motivation, and a space to grow as you progress through the Total Athlete Programme.
Membership
As a member of the Total Athlete Programme, you'll receive guided access to a series of modules covering essential areas like training, nutrition, and recovery. These resources, along with ongoing support and community interaction, provide everything you need to develop as an athlete and achieve lasting results.
PRICING PLAN
Total Athlete Programme
£51 per 6 week block
Training:
The Total Athlete Programme delivers a complete holistic approach, combining strength, endurance, and recovery through structured 6-week cycles, scalable for all fitness levels to drive consistent performance improvement.
Membership:
As a member of the Total Athlete Programme, you'll gain access to expertly crafted modules on training, nutrition, and recovery, with the guidance needed to progress and unlock your full potential.
Community:
Join the Athlete Performance Project community, where you'll connect with like-minded athletes and receive continuous support from both your coach and peers as you work toward your goals.
Try the system behind the Total Athlete Programme
FREE for 14 days.
Fitness isn’t built on random workouts. It’s built on structure
The FREE 14-Day Train Smarter Blueprint is designed to give you the clarity to structure your own training to build strength and endurance.
Across two weeks, you’ll learn how to:
Apply the 4D Framework to structure your own training and balance strength and endurance without burning out
It’s about learning how to structure your training progression with intent.
Sign Up for our next intake.
Client Results
Terezka embraced the Total Athlete Programme, focusing on improving her running to compliment her strength.
Terezka Pevna
Sarah committed to the Total Athlete Programme, focusing on building her strength to improve her athletic performance.
Sarah Lombardozzi
Email: [email protected]
Site: www.athleteperformanceproject.com
