Transform your body

Hi,

I'm Dan

I spent 10 years perfecting a programme to maintain a six-pack and low body fat year-round, but a local gym competition left me feeling disappointed with my performance. That sparked a shift in my approach, where I developed a method to both look good and perform well. After competing in my first hybrid competition, I realised true fulfilment comes from training for performance, not just aesthetics. Now, I train purely to become Fitter, Faster, and Stronger, and my physique is a natural result of training like an athlete. I bring this experience to help my clients make the same transition—from chasing aesthetics to mastering performance

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Total Athlete Programme

The Total Athlete Programme combines strength, endurance, and recovery into a balanced, structured training system designed for all levels.

Scalable and performance-driven, the programme equips athletes to excel in any sport or challenge, creating a complete, well-rounded athlete..

Community

The Athlete Performance Project community is where athletes come together to share experiences, challenges, and victories. Through direct interaction with fellow members and your coach, you'll find support, motivation, and a space to grow as you progress through the Total Athlete Programme.

Membership

As a member of the Total Athlete Programme, you'll receive guided access to a series of modules covering essential areas like training, nutrition, and recovery. These resources, along with ongoing support and community interaction, provide everything you need to develop as an athlete and achieve lasting results.

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Where Strength meets Endurance

At the core of Athlete Performance Project we believe true athleticism comes from mastering both strength and endurance. Our program is designed to seamlessly integrate these elements, helping you build a balanced, powerful, and resilient body.

Whether you're lifting, running, or competing in hybrid sports, our approach ensures you don’t have to choose between strength or stamina—you’ll develop both, becoming a Total Athlete in the process.

Fitter, Faster and Stronger with the Athlete Performance Project

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PRICING PLAN

Total Athlete Programme

£34 per month

Training:

The Total Athlete Programme delivers a hybrid approach, combining strength, endurance, and recovery through structured 4-week cycles, scalable for all fitness levels to drive consistent performance improvement.

Membership:

As a member of the Total Athlete Programme, you'll gain access to expertly crafted modules on training, nutrition, and recovery, with the guidance needed to progress and unlock your full potential.

Community:

Join the Athlete Performance Project community, where you'll connect with like-minded athletes and receive continuous support from both your coach and peers as you work toward your goals.

Athlete Performance Project - 1-2-1 Coaching

£74 per month

Training:

Experience fully tailored training designed to meet your specific goals. Each session focuses on your needs—whether it’s improving technique, building strength, enhancing endurance, or preparing for competition. With personalised programming, real-time feedback, and expert adjustments, this is training built entirely around you and your performance.

Membership:

As a 1-2-1 coaching client, you'll gain exclusive access to resources designed to support your journey, including a training app with your personalised plan, progress tracking, and direct communication with your coach. Stay connected, stay accountable, and maximize your results with ongoing support and guidance.

Community:

Join a vibrant community of like-minded athletes striving for peak performance. As a 1-2-1 coaching client, you’ll have full access to our community channels, where you can connect, share progress, exchange tips, and stay motivated alongside others on their fitness journey.